PT Multitrend Indo Tbk ("MTI"), Indonesia’s leadingomnichannel operator for baby and kids products, today announced a significant strategic milestone following the acquisition of PT Emway Globalindo and Emway Singapore PTE Limited ("Emway"), a premier toy specialist and distributor, by MTI’s parent company, Blooming Years PTE. LTD. ("BY").

This acquisition further elevates MTI’s position as the most comprehensive baby and kids platform in Indonesia by integrating Emway’s powerful toy distribution network with MTI’s dominant retail, distribution, and brand-building ecosystem.

Emway is a well-established leader in the toy industry, representing globally iconic brands such as Mattel (Hot Wheels, Barbie, Fisher Price), Spin Master, Zuru, Moose, Takara Tomy, Just Play, Ling Dong, Blokees, and Crayola. Emway also owns and distributes its successful in- house brand, Emco, available widely across Indonesia and exported to over 50 countries.

The addition of Emway represents a major step forward for MTI. Emway’s deep expertise in the toy category is highly complementary to MTI existing strengths in retail, distribution, and brand-building. This integration reinforces MTI’s commitment to becoming the go-to platform for any baby and kids brand aiming to expand in Indonesia and the broader Southeast Asia region. The seamless synergy between MTI’s omnichannel capabilities and Emway’s toy market dominance strengthens MTI’s ability to serve families throughout every stage of their parenting journey—offering an unparalleled portfolio of brands through every possible channel.

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