PT Multitrend Indo Tbk ("MTI"), Indonesia’s leadingomnichannel operator for baby and kids products, today announced a significant strategic milestone following the acquisition of PT Emway Globalindo and Emway Singapore PTE Limited ("Emway"), a premier toy specialist and distributor, by MTI’s parent company, Blooming Years PTE. LTD. ("BY").
This acquisition further elevates MTI’s position as the most comprehensive baby and kids platform in Indonesia by integrating Emway’s powerful toy distribution network with MTI’s dominant retail, distribution, and brand-building ecosystem.
Emway is a well-established leader in the toy industry, representing globally iconic brands such as Mattel (Hot Wheels, Barbie, Fisher Price), Spin Master, Zuru, Moose, Takara Tomy, Just Play, Ling Dong, Blokees, and Crayola. Emway also owns and distributes its successful in- house brand, Emco, available widely across Indonesia and exported to over 50 countries.
The addition of Emway represents a major step forward for MTI. Emway’s deep expertise in the toy category is highly complementary to MTI existing strengths in retail, distribution, and brand-building. This integration reinforces MTI’s commitment to becoming the go-to platform for any baby and kids brand aiming to expand in Indonesia and the broader Southeast Asia region. The seamless synergy between MTI’s omnichannel capabilities and Emway’s toy market dominance strengthens MTI’s ability to serve families throughout every stage of their parenting journey—offering an unparalleled portfolio of brands through every possible channel.
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Beaba is the expert of baby products which have 30 years experience. They had discovered the new Beaba Baby 4-in-1 Babycook Solo – Steamer & Blender. This intelligent machine comes with cooking, blending, defrosting and reheating, and steam cooking system which allows you to preserve the vitamins that are very essential to your baby’s growth. Beaba Babycook design is good as they have a large bowl with the capacity more than a litre. There are several featur#es allow you to prepare your food for baby above 4 months old in just 15 minutes.
The easy clip system design of this steamer and blender allows you to open and close the lids with one hand. It keeps the food fresh and healthy by preserving the vitamins and nutrients. There is also auto shut-off feature, so it is safe to use by mommy even you are busy with your baby. When the cooking is done, there is sound signal to alert you. There is also a backlit screen descaling indicator. Another great feature of this Beaba Babycook is the removable cable for easy storage.
There are many benefits of Beaba Babycook, one of it is the attractive design – colour combination of purple and lime green. It is small and compact is size which suitable for small kitchens. The instructions are provided in many different language based on French supplier which very easy to use. The blades will not operate unless the lid is closed. This is to prevent your finger accidentally cut off when the device operating. You can perform blends and steams food using one device without changing device. The technology used by Beaba Babycook allows smooth and quick blending without living lumpy bits. After using, it is easy to wash and ready for next usage. Beaba Babycook is definitely a good choice for parent with busy lifestyle.
We are an indonesian distributor of baby and kids brands. We travel the globe in search of the best, most innovative and high quality products for indonesian retailers. Our strong sales team, reliable customer service and sharp logistics department is why we've been succesful in business for more than a decade and counting.
We are constantly looking for new concepts and trend-setting ideas to increase our existing product portfolio. As we continue to add new and innovative products and brands to our offering, our focus remains on supplying products that deliver quality, function,and innovation to families accross indonesia.
We strives to offer exceptional customer service, combined with world class quality products. We have aligned ourselves with international renowned brands to ensure that our high standards of quality and support are never compromised.
The Brush-Baby Story - How It All Began
Brush-Baby was inspired by my little girl who chewed her toothbrush.
Having a sister who is a dentist I was well aware how important it was to keep my baby girl's gums and teeth clean I was careful about what she ate and wanted to teach her that good oral hygiene habits (including liking her dentist!) could be fun, healthy and cool.
But tooth-brushing time could be a real battle! She would chew her toothbrush, if I could get it into her mouth at all. When I went to the shops there was little available to help me. Brush-Baby was founded!
Young children’s dentition is developing from gums, through teething and on to the first set of baby teeth their eventual loss and replacement by adult teeth. So, Brush-Baby designed a range of products especially for babies, toddlers and young children that takes into account their tooth development, habits and brushing skills.
We want to help provide the best start for our children’s oral health so that as they grow up they can have the beautiful smiles that they deserve and we all enjoy.
ClevaMama®, set up in 2003 by two working mothers (sisters), is a dynamic, ambitious, and innovative Nursery Brand with over 60 products across Bedtime, Bath time, Feeding, Travel and Safety.
Our ethos is to lead and never follow and as a result of this theClevaMama® brand has become synonymous with innovation. We are passionate about creating clever product solutions that are high quality AND accessible to help make it easier for parents to balance family life.
Successful collaborations with world-class leaders such as Trinity College, Dublin University, Ireland andTeagascMooreparkTechnologieshave markedClevaMama® as an industry leader in the nursery sector.
Our products have been awarded several local and international prestigious nursery awards. Based in Dublin Ireland, we have a global reach of over 40 countries which continues to grow
Micro Scooters are the home of scooters for kids, toddler scooters, scooters for adults, electric scooters for kids and electric scooters for adults. Our range of 2 wheeled scooters for kids, 3 wheeled scooters for kids and two and three wheeled scooters for adults have been engineered to withstand the demands of the most active children and adults. As the original inventors of the 2 wheeled folding aluminium scooter – engineering and design is in our DNA.
We think scooting is a happier, healthier, easier, and more sustainable way to travel. We are passionate that everyone – young or old – can enjoy the thrill of the ride on a scooter designed around their specific needs. Our new range of stunt scooters for kids, trikes, and ride-ons for toddlers and electric scooters for kids is further testament to our innovation credentials. We constantly strive to reimagine the possibilities and lead the conversation.
Alongside our award winning range of Micro Scooters, we are also proud to bring you our range of accessories suitable for scooting and cycling. Choose from kids helmets, toddler helmets and adult helmets to ensure you scoot safely. In addition, our range of lights, bells, safety pads and more will ensure not only are you scooting safely, you look great doing so.
SCOOTING PIONEERS
Inventors of the original two-wheeled scooter. Over two decades of innovation. Over 250 design awards (and counting).
SWISS BY NATURE
Designed and engineered in Switzerland. Uncompromising attention to detail. Total precision - each scooter designed with a specific use in mind.
BUILT TO LAST
Made with replaceable parts to last a lifetime of scooting. Tested to withstand the toughest adventures. Designed to grow and adapt.
Nûby was founded in 1970 by a family in Louisiana, USA and remains a family-run business today, selling in over 155 countries worldwide, being loved by millions of families.
Here at Nûby we know being a family is the most awesome, scary, hilarious, anxious, joyous and downright exhausting thing you'll ever do. Fraught moments stretch like eternity, while precious years go by in a heartbeat.
Becoming a parent means you're never alone, but sometimes you feel exactly that.
We're right with you, because at Nûby, we're a family too.
So while you're bringing up humans, we're bringing up ideas.
And, like you, putting our absolute all into it.
We believe all families deserve the best we can give. Quality; naturally. Affordability; definitely. Compromise; not on our watch.
At Nuby, we strive towards making the lives of parents and children easy, simple & fun.
At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.
Inspired by watching our own children play and grow, we blend valuable insight with leading edge technology to create products to meet the needs of parents and babies around the world.
We are specialist developers of Infant Developmental Toys.
We are creating products that engage and delight babies, whilst encouraging them to practice important skills relevant to their developmental stage.
It’s time for Playgro! We love babies- we care about their growth, development, comfort and happiness. But we also care about parents! We understand the joys and challenges of being a parent. We get it – we get you! Playgro is a solution, we can assist parent and baby in their shared developmental journey. We aim to make every day more fun, more enjoyable, easier, and a calmer and happy time for both parent and baby. Our products are safe, quality products designed to aid baby’s development, comfort and happiness.
Time for bed? No, not you…. the baby! Time for Playgro.
Time to head out and about? Time for Playgro.
Time to develop, play, think, look, and listen? Time for Playgro.
Time for you? Time for Playgro.
Time for bath tub fun? Time for Playgro.
At every possible moment, whether you need a quick shower or baby needs something to teethe on – we want to help you! We’re ready to partner with you on your wonderful journey through parenthood, and your baby’s journey through infant development.
Sudocrem is an over-the-counter medicated cream aimed primarily at the treatment of nappy rash. It contains a water-repellent base (consisting of oils/waxes), protective and emollient agents, antibacterial and antifungal agents, and a weak anesthetic. As well as nappy rash, it can also be used to treat eczema, bedsores, acne, minor burns, surface wounds, sunburn and chilblains.
ABOUT US
At Skip Hop, we re-think, re-energize and re-engineer products to infuse joy. Endlessly curious, we're constantly questioning functionality, form and design. As a global lifestyle brand, our core philosophy begins and ends with "Must-Haves Made Better" — an unwavering passion for well-curated, smartly designed essentials for parents, babies and toddlers.
IT ALL STARTED WITHA DIAPER BAG
In 2003, new parents Michael and Ellen Diamant realized that their diaper bag options were limited. Surrounded by pink and blue baby bags, Ellen sketched a bag that was fashion-savvy and super functional—particularly for the on-the-go city life they led. The Duo Diaper Bag was born and they’ve never looked back.
A CRAZY KIND OF PASSION
Neither Ellen nor Michael come from the baby industry. Ellen’s passion for product innovation and her background as an art director in publishing and luxury goods marketing & branding provides that special Skip Hop vision. After 15 years as a tech entrepreneur, Michael’s drive to break new ground opens new opportunities constantly. It’s the secret sauce that defines Skip Hop—the balancing of modern design and true functionality.
FUN AND INNOVATION GO HAND-IN-HAND…
We at Skip Hop feel there's no problem we can't solve! In fact, it’s this spirit of creative problem-solving that drives our culture at Skip Hop. From our in-house Design and Creative studios to our monthly birthday cupcake breaks, we love to build and create moments. It’s what we do—and we welcome fresh perspectives that stretch and challenge us to be better and do better for our consumers and their little ones!
FROM NEW YORK CITY WITH LOVE
Today, Skip Hop is a global lifestyle brand for parents, babies and toddlers. Under Ellen’s creative leadership, millions of products have touched the lives of parents and babies in over 30 countries around the world. From China to Poland, France, Mexico, Brazil, Australia and everywhere in between, it’s an amazing experience to successfully partner across borders and cultures.
OUR COMMITMENT TO SAFETY AND GIVING BACK
Parenting is a labor of love—and at Skip Hop, we are committed to making this as easy and fun as possible. This starts with our deep-seated commitment to safety and quality. Our products go through rigorous testing to take the worry out of parents’ decision making process. And this ends with us giving back through charities such as Good+ Foundation and the Ovarian Cancer Research Fund who help disadvantaged families get the things they need to be the best parents they can be. We are honored to partner with such people and organizations.
Ty founded 1983 in USA. Since 1993 he has introduced numerous additional product lines.
SOLD IN MORE THAN 150 COUNTRIES. Ty plush are unique compared to others
FABRIC - Ty uses apparel fabric from Korea and Japan that is used to make fake fur coats, jackets, sweaters, throws, etc.
HAND-PAINTED EYES - Ty uses a hand-painted eyes and glitter from Italy that create a “sparkle effect”.
QUALITY - Ty plush are also known of their unparalleled craftmanship.
PERSONIFICATION AND SWING TAG: Attached to their ear or other appendage with a plastic connector, with a lot of unique information on it
We have several ranges such as Beanie Babies, Beanie Boos with their sparkly, inquisitive eyes and cute little smirk, Beanie Boos Flippables combining the original Beanie Boos aesthethic with sparkly, reversible sequin, Mini Boos, TY Fashion, TY Gear, TY Puffies, Teeny Tys. No matter what kind of plush you crave, we’ve got the Boo for you!
Mama’s Choice, Perawatan Para Ibu Hamil / Menyusui & Bayi
Mama's Choice berkomitmen untuk menyediakan produk perawatan pilihan yang efektif dan bebas toksin bagi ibu hamil menyusui serta bayi, agar perjalanan keibuan Mama berjalan dengan aman. Karena itu semua produk kami dipastikan telah melalui uji klinis, teruji secara dermatologis, dan hipoalergenik.
Produk kami juga telah tersertifikasi di MUI dan terdaftar di BPOM sebagai produk halal serta aman untuk ibu hamil dan menyusui. Formula yang kami gunakan mengandung bahan-bahan natural berkualitas yang dipilih khusus untuk kebutuhan para Mama. Selain itu, seluruh produk kami bebas toksin dan bahan-bahan kimia berbahaya seperti fluoride, paraben, triclosan, phthalates, alcohol dan SLS. Kami percaya bahwa setiap keluarga berhak mendapatkan produk berkualitas dengan harga terjangkau.
Yuk, bersama Mama's Choice #KurangiWorry, sebab pilihan Mama, amankan keluarga.
In 1968, HEAD launched a tennis division at the company and a year later introduced the first metal tennis racket at the U.S. Open.
In 1969 Howard Head sold his company to AMF and retired shortly afterwards.
In retirement, he focused on his tennis game, which had shown little improvement even with a metal racket and numerous lessons. He went on to develop the first oversized metal tennis racket, and revolutionizing a second sport.
Hello we’re the Squishmallows®! Squishmallows plush toys are here to fill your hearts with love and affection.
Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support and warmth as friends, couch companions, bedtime buddies and travel teammates. With more than 1,000 Squishmallows characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallows has its own unique name and storyline to add to the fun.
At Suavinex we like to define ourselves as the perfect fusion of beauty and innovation.
We are a leading Spanish brand that has always liked to go one step further by making products that best adapt to each stage of a family’s life, being allies from beginning to end: pregnancy, birth, nurturing, growth, maturity...
We like to think we inspire people to improve their personal well-being, that of their family and the environment in which we live. We like to celebrate pride in families. And we like to do so with an open mind that can enhance people’s freedom.
Because at Suavinex we want people and families to lose their fear of doing things. Fear of making mistakes or being judged. We make them feel understood and listened to by giving them the tools to lead the life they want, achieve their dreams and be who they want to be, so the only thing they have to worry about is enjoying the moment.
Because there always comes a day when you decide to believe in yourself and go after your dreams.
And we want to be the impetus you need to make that decision that changes everything and connects you with what really matters. Because when you do things your way, things always turn out better.
Suavinex is an appreciation for life without filters, life as it really is. Imperfectly perfect. Because when we discover all that we’re capable of being and feeling when we believe in ourselves, almost anything is possible.
With 50+ years in the toy business, and management’s collective 100+ years in the industry; Emway’s competitive advantage is understanding products and identifying unique opportunities facing stakeholders in the SEA region and wider toy market. Emway’s strength comes from its unparalleled distribution network – with over 300 retailers served across 30,000+ unique locations in Singapore & Indonesia. Management’s regional familiarity with the SEA culture, language & norms has provided Emway an edge in building brands over the years. We are, and continue to be the single largest toy distributor in both Indonesia & Singapore, with our portfolio of toys and children’s products covering multiple play patterns and price points; positioning us well to cater to every layer and channel within the market. Learn more about them here.
It all started with an IDEA. In 2010, Emway, a major toy distributor and agent for international & global brands, launched their inhouse brand, EMCO, to address the vast potential of the Indonesian mass market. As of 2023, EMCO is Emway’s largest and fastest growing brand, with distribution in over 40,000+ doors in Indonesia and presence in 50+ international markets. EMCO’s mission is the democratization of play, adding value by providing more affordable solutions to consumers without compromising on product safety and quality. EMCO has also strategically partnered with leading global IPs such as Disney, Marvel, Sanrio (and others) to enhance its rich product offering.
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Our Commitment
We have always known that a doll can help change the world. Today, as part of Mattel’s purpose to empower the next generation, Barbie has committed to three priorities: representation, empowerment, and environmental impact.
Benefits of Doll Play
Creating imaginary worlds and role-playing with dolls can prompt kids to discuss their thoughts about others’ emotions. This can have positive, long-lasting effects, developing social processing skills like empathy.
Born from competitive spirit
In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than five decades later, Hot Wheels is now the #1 selling toy in the world.*
More than just a toy
Hot Wheels has become an icon in both automotive and pop culture, thanks to live events like the Hot Wheels Legends Tour, action sports events, and amusement park attractions, as well as partnerships with the hottest brands.
Turbocharged Future
Hot Wheels continues to innovate with digital efforts like the Hot Wheels NFT Garage, integrations into racing games like Forza, and original game creations like Hot Wheels Unleashed, which has sold over a million copies.
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price.
Fisher-Price has been a wholly owned subsidiary of Mattel since 1993. Notable toys from the brand include the Little People toy line, Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The company also manufactures a number of products and toys designed for infants.
With the mission “Deliver the joy of assembling”, Blokees believes that the power of “Assembling” can enlighten endless creation. Blokees is dedicated to creating delicate assembly charator toys and collectible items in different sizes for all age groups. Working with famous IPs like Transformers, Jurassic Word, Naruto, EVA etc. We help you craft your favorite original characters in the most authentic way. We delight in bringing these playful products full of imagination to global consumers.
Reimagining Play for Future Generations
Spin Master creates magical play experiences for children and their families. We foster an inclusive culture, empowering children to grow and learn through play while acting as responsible custodians of the world these children will one day inherit.
Best known for innovation, both from its own internal product and design teams and from its rich network of inventor partnerships, Spin Master has created award-winning brands that entertain and inspire children and families. Evergreen properties like PAW Patrol, Bakugan, Hatchimals, Kinetic Sand and Air Hogs have solidified Spin Master’s leadership position in the toy industry.
At Moose Toys, we’re all about the Superhappy; the ‘WOW I love this’, the ‘OMG I can’t believe it!’ feeling that only toys can create. We put the extraordinary into everything we do, making award-winning toys so good, Moose is consistently called out as the most creative company in the industry.
Our best-selling Moose toys dominate collectibles, craft, dolls, games and youth electronics categories. We shook up the industry with Mighty Beanz and Shopkins – global hits of major proportions. These tiny little characters have made kids Superhappy all over the world and changed the way they think about playing. Not satisfied to stop at toys, we’ve also stretched ourselves into creating superduper content, entertainment and making epic worldwide licensing deals. We may be a family run business but we’re no small fry.
Guangzhou Lingdong Creative Culture Technology Co., Ltd. (Ling Dong Creative) is a Chinese company specializing in designing, developing, and manufacturing, particularly known for licensed Sanrio-themed miniature playsets and designer series toys. They produce detailed, interactive miniature sets featuring characters like Hello Kitty, My Melody, and Kuromi, available in series like the Designer Series and Stacked Apartments.
Crayola has inspired creativity since the first box of Crayola crayons rolled off the assembly line in 1903. The Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that inspire kids to explore, discover, play, pretend, and dream.
Whether it's providing tools to create everything imaginable or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, filling the world with more curiosity, imagination, joy, and connections.
Takara Tomy (TOMY Company, Ltd.) is a major Japanese toy and entertainment company formed in 2006 by the merger of Tomy (founded 1924) and Takara (founded 1955). Based in Tokyo, it produces iconic brands like Tomica, Plarail, Licca-chan, and Transformers, offering a wide range of toys, games, and merchandise.
Head Office:
Menara Era level 14
Jl. Senen Raya #135-137
Jakarta Pusat 10410
Contact:
Phone: +6221 29181155
Fax: +6221 3520729
Email: support@kanmogroup.com
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