Bandung, Indonesia, June 11, 2026 — Today, Coach’s immersive Tabby Tour pop-up makes its Bandung debut. Grounded in the brand’s Spring 2026 campaign, “Explore Your Story,” this multisensory experience takes iconic style on the road, inviting visitors across Indonesia to explore and express their identity through the power of storytelling.

Set within the Hejo Main Atrium at 23 Paskal Shopping Center, this new iteration of the Coach Tabby Tour will spotlight co-creation and community—inspired by the bold spirit of today’s generation.  Bringing the art of storytelling to life, the space features a DIY scrapbooking station and a Story Wall where visitors can post handwritten responses to prompts around confidence and self-expression. To make attendees the center of their own story, the pop-up will additionally feature a circular, high-angle photo booth, as well as a Tabby Tour Truck customization station to personalize an exclusive leather bookmark with a monogram or quote. 

Capturing Coach heritage codes of craft and a signature palette of warm hues and Tabby powder yellow, the tour features a curation of iconic Tabby styles including XX.  To celebrate the opening, Coach hosted an exclusive launch event, bringing together media, celebrities, and local content creators including Yasmin Napper, xxx, and xxx, all styled with the latest Tabby bags. Additionally, the night featured live performances by Barasuara and DJ Skeletale. 

The Coach Tabby Tour at 23 Paskal Shopping Center is open daily from June 11 through July 5, 2026, from 10:00 AM to 10:00 PM.

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