Discover and experience the products firsthand at the Stokke Exhibition, located in the South Atrium of PIM 2 from July 28 to August 3, 2025

Jakarta, July 29, 2025 – Mothercare, a leading destination for mother and child essentials, reaffirms its commitment to offering the best quality products by launching an exclusive collection from Stokke, a premium Norwegian baby brand established in 1932. Stokke’s exclusive presence at Mothercare Indonesia broadens access for parents in Indonesia to internationally standardized baby products with ergonomic and sustainable designs.

Stokke is widely known for its iconic Tripp Trapp® Highchair and is constantly innovating to create baby products that are not only functional, but also support children’s growth. Through Scandinavian design that prioritizes function, elegant aesthetics, and sustainability, Stokke has become the top choice for modern parents around the world.

Noer Muthia Alivia A, Marketing Communication Manager at Mothercare Indonesia revealed, “We are exclusively introducing Stokke to expand access to premium European products for Indonesian parents, especially from Norway. We believe that Stokke’s values, quality, and target market are well aligned with Mothercare. We also aim to ensure that the baby and child needs are fulfilled holistically, from travel, mealtime, bath time, to sleep, with comfort and international standards.”

Shasa Zania, a content creator and expectant mom, also shared her experience: “From the very beginning of my pregnancy journey, I went straight to Mothercare because everything is complete and the quality is guaranteed to meet international standards. The staff were also very helpful, especially for a new mom like me with lots of questions. That’s where I discovered Stokke, and I was surprised by how complete the range is. My favorites are the compact Stokke Yoyo 3 Stroller, which is compact and perfect for traveling; the Stokke Limas Carrier that’s comfortable and stylish; and the Stokke Sleepi Cot Bed, an aesthetically pleasing bed for a nursery. All these products are truly worth the investment for new parents like me.”

Currently, Stokke products available at Mothercare Indonesia come in two main categories: travel essentials and nursery essentials. For travel needs, customers can find a variety of products such as the Stokke YOYO 3 stroller (0+ and 6+), the Stokke Xplory Stroller, the Stokke Izi Go Mod car seat, the Stokke Limas Plus and Limas Flex carriers, and the Stokke JetKids children’s suitcase. Meanwhile, for nursery needs, the range includes the Stokke Flexi Bath, Tripp Trapp® and Nomi high chairs, Stokke Sleepi Cot Bed complete with the Stokke Sleepi Dresser, as well as the Stokke MuTable play table. All products are now easily accessible at Mothercare stores nationwide and through its official website.

As part of introducing Stokke to loyal Mothercare customers and the wider public, Mothercare is hosting a Stokke Exhibition at the South Atrium of Pondok Indah Mall 2, running from July 28 to August 3, 2025. At this exhibition, parents can experience Stokke’s flagship products firsthand, receive product consultations, and enjoy exclusive promotions during the exhibition period.

“Through Stokke’s presence at Mothercare Indonesia, we hope parents can now more easily meet their children’s needs with high-quality products and timeless design. We believe that every baby product should support a child’s optimal growth and development, and Stokke perfectly represents this philosophy,” concluded Noer Muthia Alivia A, Marketing Communication Manager at Mothercare Indonesia.

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About Mothercare

Mothercare is a leading global retailer for parents and children. With more than 60 years of experience and over 1,300 stores across 56 countries, including Early Learning Centre stores, Mothercare provides everything parents and expectant parents need in one place, offering high-quality and innovative products ranging from maternity essentials to clothing for babies up to 8 years old. Mothercare Indonesia operates 57 stores across 17 major cities in Indonesia under PT Multitrend Indo Tbk. Customers can explore a wide range of carefully selected and quality products both in-store and online through the official website at www.mothercare.co.id.

About PT Multitrend Indo Tbk (MTI)

PT Multitrend Indo Tbk (MTI) is Indonesia's leading integrated platform for baby and children's brands. MTI serves as a strategic foundation for global and local brands seeking to establish a strong presence in the Indonesian market.

MTI’s integrated commercial ecosystem provides unbeatable market access and comprehensive brand development capabilities. This infrastructure includes an extensive retail network with more than 100 specialty stores, a strong distribution network reaching over 35,000 points across 100 cities, and an advanced omnichannel presence across more than 30 digital marketplaces. This omnichannel operation is supported by a flexible fulfillment network, utilizing central and regional warehouses, dropship partners, and more than 100 retail stores to ensure fast and seamless delivery.

Since its establishment in 2005, MTI has successfully developed a portfolio of world-class brands such as Mothercare, ELC, and Gingersnaps, while also introducing its own brands including Wilio, Momami, and Pureats. Guided by the vision, “Inspiring and Enriching Life’s Journey,” MTI serves as a trusted partner for brands ready to grow in Indonesia, connecting them with millions of families across the archipelago.