After more than 20 years of being part of the journey of parents and children in Indonesia, mothercare continues to bring innovation to families with the launch of mothercare Diapers. The launch was introduced through a larger-than-life installation, “Meet mothercare Giant Diapers: Delivering the Ultimate 3-in-1 Protection for Little Moments,”held from September 4–6, 2026, at The Crystal, Senayan City, Jakarta.

Going beyond a product launch, mothercare also presented the mothercare Giant Diapers Truck, which was officially recognized by the Indonesian Museum of World Records (MURI) for the record of “Largest Disposable Diaper Packaging Replica.” The giant diaper installation measured 300 cm in length, 100 cm in width, and 200 cm in height.

Inspired by the fire truck, which is widely associated with rescuers who step in during emergencies, the mothercare Giant Diapers Truck carries the spirit of “Be Your Own Diaper Hero.” Through this concept, mothercare aims to accompany mothers as they navigate everyday diaper disasters with their little ones, while reminding parents that they can be their child’s hero in even the smallest moments.

mothercare Diapers are introduced with the concept of The Ultimate 3-in-1 Protection, combining antibacterial protection, SAP technology to help absorb liquid, and 360° leak protection. The diapers are also designed to provide protection for up to 12 hours, help maintain the skin’s pH balance, and provide comfort for babies with sensitive skin.

“Over the past 20 years, mothercare has grown alongside mothers and families in Indonesia. The launch of mothercare Diapers marks a new step for us as we continue to expand our everyday essentials for little ones, particularly products that are used every day and require a high level of trust from parents.

Through the mothercare Giant Diapers Truck, we wanted to introduce mothercare Diapers in a way that feels closer, more engaging, and more enjoyable for families. We chose the fire truck as our inspiration because we wanted to convey the message that every mother can be a diaper hero for her little one. mothercare Diapers are here as a partner to help parents navigate those everyday moments with 3-in-1 protection,” said Kartika Tirta Putri, General Manager of Marketing at PT Multitrend Indo Tbk.

Throughout the three-day event, families were invited to experience a variety of activities at the mothercare Giant Diapers area. Visitors could capture special moments at the mothercare Photobooth and share them on Instagram Stories by tagging @mothercareindo.

Visitors could also take part in Guess the Diapers, using the mothercare Diapers Instagram Story frame to guess the number of diapers inside the Giant Diapers Truck installation. Three winners had the chance to receive a one-year supply of mothercare Diapers.

More prizes were also available through the Gacha Game, including packs of mothercare Diapers, mothercare All We Know products, shopping vouchers, and other prizes. The Meet mothercare Giant Diapers experience was also supported by MoMaMi, Monster Jam, and other partners, bringing additional family-friendly experiences throughout the event.

Through the launch of mothercare Diapers and its MURI record achievement, mothercare hopes to continue being present not only through products that meet the evolving needs of families, but also through experiences that feel relevant and connected to the everyday lives of parents and children.