In Celebration of Indonesia's National Children's Day on 23 July and the spirit of the nation's Independence Day, Mothercare Indonesia proudly introduces the Dinda Puspitasari Exclusively for Mothercare collection—an Independence Collection inspired by the rich cultural heritage of Indonesia through the vibrant world of traditional local snacks (jajanan pasar).

Created in collaboration with renowned Indonesian illustrator Dinda Puspitasari, this exclusive collection combines Mothercare's signature quality and comfort with inspiring designs for children and families. The collection reflects Mothercare's ongoing commitment to being a trusted partner for families with children aged 0–8 years.

National Children's Day serves as a reminder of the importance of providing children with opportunities to grow, express themselves, and develop an appreciation for their cultural identity from an early age. Through this collection, Mothercare encourages parents to introduce Indonesia's rich cultural heritage to their little ones in a way that is familiar, engaging, and relevant to everyday family life.

"At Mothercare, we believe every child deserves to grow up surrounded by love, comfort, and opportunities to discover their identity. In celebrating National Children's Day and Indonesia's spirit of independence, we wanted to create a collection that is not only comfortable to wear but also tells stories of Indonesia that resonate with families across the country," said Kartika Tirta Putri, General Manager of Marketing at Mothercare Indonesia.

As part of the Independence Collection, the Dinda Puspitasari Exclusively for Mothercare range draws inspiration from Indonesia's beloved jajanan pasar, celebrated for their distinctive shapes, vibrant colours, and cultural stories. More than simply traditional treats, these snacks represent cherished memories shared across generations, symbolising togetherness, family traditions, and moments of warmth.

These inspirations are brought to life through Dinda Puspitasari's signature illustration style—playful, colourful, and rich in detail. The charming characters and patterns reinterpret elements of Indonesian culture into cheerful, contemporary designs that children can easily connect with and enjoy.

"Traditional market snacks are part of the childhood memories of many Indonesian families. Each one has its own unique shape, colour, and story. Through this collaboration, I wanted to transform those memories into joyful illustrations that parents and children can experience together," said Dinda Puspitasari.

More than a fashion collection, this collaboration serves as a creative platform to introduce Indonesian culture and storytelling to children from an early age. Mothercare believes that the spirit of independence also means giving children the opportunity to understand, appreciate, and proudly express their cultural heritage.

The collection also features coordinating apparel for adults, allowing parents and children to celebrate together in matching outfits. In total, the collaboration includes nine styles for children aged 18 months to 8 years and three styles for adults, with prices ranging from IDR 169,000 to IDR 399,000.

To celebrate the launch, customers will also receive an exclusive Tim Jajanan Lokal Acrylic Set as a Gift with Purchase with a minimum spend of IDR 1,500,000, including at least one item from the Dinda Puspitasari Exclusively for Mothercare collection. The promotion is available while stocks last.

"Through this Independence Collection, Mothercare hopes to accompany Indonesian families in celebrating National Children's Day and the nation's independence in a meaningful and heartfelt way. We hope each illustration sparks simple conversations between parents and children about Indonesian culture, traditions, and stories that can continue to be passed down from one generation to the next," Kartika concluded.