PT Multitrend Indo Tbk, through Mothercare, a trusted retail brand and one-stop solution for the needs of mothers and children aged 0–8 years, introduces its campaign ‘Ramadan Bersama Lebih Berarti’. This campaign marks the launch of three Ramadan collections, blending Mothercare’s global quality standards with the growing local modest fashion trend that has become an integral part of Indonesian family lifestyle in welcoming Ramadan and Eid al-Fitr 2026. The Mothercare, Klamby, and KAMI Ramadan Special Collections will be available starting February 7, 2026, at selected Mothercare Indonesia outlets and official online platforms.

Kartika Tirta Putri, General Manager Marketing of PT Multitrend Indo Tbk, explained,
“We understand that functional comfort and decision support are now priorities equal to festive aesthetics. Through the ‘Bersama Lebih Berarti’ campaign, Mothercare presents a prestigious synergy with renowned modest fashion brands, Klamby and KAMI. This collaboration responds to parents’ desire for coordinated and comfortable outfits to accompany their families in every moment, from daily Ramadan routines to homecoming journeys.”

This year’s Ramadan marks the third time Mothercare Indonesia has collaborated with local brands to create limited exclusive collections. This reflects how global standards can harmoniously blend with distinctive local design elements to encourage the evolution of modest family wear, while strengthening the role of the local fashion industry within Indonesia’s creative economy ecosystem. Beyond fashion, Mothercare Indonesia also introduces various Ramadan programs, including Ramadan Rewards in the form of cashback up to IDR 1,000,000 as a token of appreciation for customers during the holy month. Mothercare also complements the shopping experience by presenting various homecoming essentials, including the latest stroller in Bugaboo Dusty Pink, designed to support family comfort during travel.

This year’s Mothercare Ramadan Fashion Show was held at Morrissey Hotel Jakarta, featuring three collections: the Ramadan Special Collection by Mothercare for newborns up to 8 years old, and Klamby and KAMI collections for children aged 1-12 years. Several public figures including Zaskia Sungkar, Afifah Yusuf, Mega Iskanti, Mira Agile, along with child models supported by Get Up Edutainment & Talent Management also walked the fashion show.

Zaskia Sungkar, a public figure, added, “Ramadan and Eid al-Fitr are always synonymous with family gatherings. Through this collaboration with Mothercare, I’m delighted to see how comfortable, modest, and stylish outfits can be worn by every family member, including children. This collection is not only visually beautiful but also functional in supporting family activities during Ramadan and Eid al-Fitr.”

As Ramadan now becomes increasingly visual and travel-heavy, with families engaging in activities from iftar gatherings to homecoming trips, Mothercare designed this campaign to address the need for practical yet curated style solutions. Through an inspiring fashion show, personal shopping sessions with fashion stylist Lizda Fathia tailored to family needs, and personal color consultations with My Color Indonesia, Mothercare helps parents in selecting coordinated family styles aligned with their character, activities, and travel moments throughout Ramadan and Eid al-Fitr.

“In line with the Ramadan Bersama Lebih Berarti campaign, Mothercare highlights the meaning of family togetherness inspired by the tradition of dressing up during Eid, while reaffirming its commitment to providing seasonal, high quality, and meaningful children's and family fashion to celebrate Eid al-Fitr together,” Kartika concluded.

PT Multitrend Indo TBK melalui Mothercare, merek ritel tepercaya dan one-stop solution untuk kebutuhan ibu dan anak usia 0–8 tahun, menghadirkan kampanye ‘Ramadan Bersama Lebih Berarti’. Kampanye ini menandai hadirnya tiga koleksi Ramadan, perpaduan kualitas global Mothercare dengan tren modest lokal yang kian menjadi bagian gaya hidup keluarga Indonesia dalam menyambut Ramadan dan Idul Fitri 2026. Ramadan Special Collection Mothercare, Klamby, dan KAMI tersedia mulai 7 Februari 2026 di gerai Mothercare Indonesia terpilih dan platform online resmi.

Kartika Tirta Putri, General Manager Marketing PT Multitrend Indo TBK, menjelaskan “Kami memahami kenyamanan fungsional dan decision support kini menjadi prioritas setara estetika Hari Raya. Melalui kampanye 'Bersama Lebih Berarti', Mothercare menghadirkan sinergi prestisius bersama modest fashion ternama, Klamby dan KAMI. Kolaborasi ini menjawab keinginan orang tua akan busana yang serasi dan nyaman untuk mendampingi keluarga di setiap momen, mulai dari rutinitas Ramadan hingga perjalanan mudik.”

Ramadan tahun ini, menjadi periode ke-3 bagi Mothercare Indonesia kembali berkolaborasi dengan merek-merek lokal untuk menjadi bagian koleksi eksklusif terbatas. Ini mencerminkan bagaimana standar global bisa dipadupadankan dengan ciri khas desain lokal, demi mendorong evolusi modest family wear, sekaligus memperkuat peran industri fesyen lokal dalam ekosistem ekonomi kreatif Indonesia. Selain fashion, Mothercare Indonesia juga menghadirkan berbagai program Ramadan menarik, seperti Ramadan Rewards berupa cashback hingga Rp1.000.000 sebagai bentuk apresiasi kepada pelanggan selama bulan Ramadan. Mothercare turut melengkapi pengalaman berbelanja dengan menghadirkan berbagai essential mudik, termasuk stroller terbaru dari Bugaboo Dusty Pink, untuk mendukung kenyamanan keluarga selama perjalanan mudik.

Mothercare Ramadan Fashion Show tahun ini digelar di Morrissey Hotel Jakarta, dengan menampilkan 3 koleksi: Ramadan Special Collection Mothercare untuk usia newborn hingga 8 tahun, Klamby dan KAMI untuk usia 1-12 tahun. Fashion show turut dimeriahkan oleh Zaskia Sungkar, Afifah Yusuf, Mega Iskanti, Mira Agile, serta dukungan model anak dari Get Up Edutainment & Talent Management.

Zaskia Sungkar, Public Figure turut menambahkan, “Ramadan dan Idul Fitri selalu identik dengan momen berkumpul bersama keluarga. Lewat kolaborasi dengan Mothercare, aku senang melihat bagaimana busana yang nyaman, modest, dan tetap stylish bisa dikenakan seluruh anggota keluarga, termasuk anak-anak. Koleksi ini tidak hanya cantik secara visual, tetapi juga fungsional untuk menemani aktivitas keluarga selama Ramadan hingga Hari Raya.”

Seiring Ramadan yang kini semakin visual dan travel-heavy, yang mana keluarga menjalani berbagai aktivitas dari buka puasa bersama hingga mudik, Mothercare merancang kampanye ini untuk menjawab kebutuhan akan solusi gaya yang praktis namun tetap terkurasi. Melalui fashion show inspiratif, sesi personal shopping bersama fashion stylish Lizda Fathia berbasis kebutuhan keluarga, serta konsultasi personal color bersama My Color Indonesia, Mothercare membantu orang tua memilih gaya keluarga sesuai dengan karakter, aktivitas, dan momen perjalanan selama Ramadan hingga Idul Fitri.

“Sejalan dengan kampanye Ramadan Bersama Lebih Berarti, Mothercare mengangkat makna kebersamaan keluarga yang terinspirasi dari tradisi berpakaian rapi saat Hari Raya, sekaligus menegaskan komitmennya dalam menghadirkan fashion anak dan keluarga yang relevan dengan musim, berkualitas, dan penuh makna untuk merayakan Idul Fitri bersama”, tutup Kartika.