Jakarta, December 18, 2024 — Havaianas invites you to embrace the holiday season with style and comfort through its Holiday on Point campaign. Launched in early December, this campaign celebrates the laid-back Brazilian lifestyle with a chic twist, designed specifically to complement your year-end festivities.

As part of this campaign, Havaianas introduces its newest collection, Point, for women, consisting of two elegant silhouettes: Luna Point and Slim Point. This collection stands out from classic Havaianas styles with its unique design. Under the tagline “the classic, reshaped,” the collection features a signature pointed toe and available in five soft-toned colors: Rose Gold, Buttercream, Crocus Rose, Rose Gum, and Pantanal Green. The collection is designed to ensure you look fashionable and feel comfortable throughout the holidays.

In addition to the collection launch, Havaianas is also offering special promotions across all its stores in Indonesia to enhance the festive shopping experience. During the campaign period, every purchase comes with a complimentary postcard and ribbon as a gift accent, perfect for Christmas and New Year’s gifts for loved ones. Selected stores also offer sweet treats such as sugar cookies, adding a delightful festive touch.

A Holiday Welcoming Celebration: Thank God It’s Havaianas (#TGIH)

To greet the year-end campaign, Havaianas hosted #TGIH (Thank God It’s Havaianas): an event series held on Friday evenings after work. In line with the brand’s “Break The Rush” spirit, the event encouraged workers in the capital city of Jakarta to unwind from stress and the bustling city life with a group karaoke session featuring Bankzoup and Jirayut, followed by a set by DJ Koplo with Pemuda Sinarmas. A special performance by singer and public figure Aldi Taher further livened up the event.

Havaianas continues to deliver comfort, joy, and effortless style worldwide. With the Holiday On Point campaign, Havaianas invites everyone to celebrate the festive season the Havaianas way—fun, vibrant, and unforgettable.

The entire On Point Collection is now available at all Havaianas stores across Indonesia, as well as online through its official website www.havaianas.co.id and authorized marketplaces.

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About Havaianas

Havaianas is a Brazilian flip-flop brand that has been around since 1962. The brand revolutionized the concept of footwear in the mid-1990s by transforming flip-flops into a highly sought-after fashion item. Since its launch, more than 5 billion pairs of Havaianas have been sold worldwide. Havaianas is not just a beach sandal brand, but has become a lifestyle—in Brazil, 94% of the population owns at least one pair of Havaianas sandals at home. Known for the quality of its products, this global leader in the flip-flop category is worn by people of all ages, genders, and social backgrounds. Each year, Havaianas sells over 230 million pairs of sandals worldwide.

About Alpargatas

As a pioneer in the Latin American footwear industry, Alpargatas owns several well-known brands such as Havaianas, Dupé, and Osklen in Brazil. Alpargatas offers innovative products with advanced technology and cutting-edge design, and is trusted to manage renowned brands, which plays a key role in maintaining relationships with consumers. With net revenue reaching R$1 billion in 2018, Alpargatas operates factories in Brazil and Argentina, manages 817 stores worldwide, and exports its products to 116 countries.

About Kanmo Group

Kanmo Group, an ISO-27001 certified organization, was established in 2005. As a trusted partner of leading global retail brands, the company holds a leadership position across several market segments in Indonesia. Operating across retail, wholesale, online, and travel retail channels, Kanmo Group has positioned itself as an omnichannel operator serving tens of thousands of customers throughout Indonesia. The company manages over 350 standalone stores across 16 cities, multiple brand websites, and a wholesale distribution network spanning 60 cities in Indonesia. Its products are available at over 1,000 points of sale through standalone stores, traditional baby shops, department stores, and pharmacies. Kanmo Group’s vision is to “inspire and enrich life’s journeys” for Indonesian consumers. Visit www.kanmogroup.com to learn more.

Media Contact:

Clarines Sadira
Associate Manager PR
Kanmo Group
clarines.sadira@kanmogroup.com