Jakarta, 20 September 2024 - Following the success of the SENSES collection, which encouraged users to reconnect with nature, Havaianas now introduces the Una collection—a new, fashionable lineup dedicated to stylish Havaianas users who dare enough to stand out.
As an icon of comfort and lightness in footwear, Havaianas consistently combines art, style, and freedom in every step. This is manifested in its footwear collection that not only offers exceptional comfort but also features stylish designs. The UNA collection is now available in Indonesia to brighten users’ daily lives with confidence and comfort, while serving as a medium for free and creative self-expression.
The Una collection invites fashion enthusiasts to expand their horizons and express themselves in an authentic and comfortable way. Featuring a cheerful color palette inspired by summer fruits, this UNA sandal collection comes with unique cylindrical straps, combined with Havaianas’ signature comfort thanks to its cushioned sole. With three new chic silhouettes that stand out from other Havaianas collections, the Una collection offers users the freedom to explore the world with confidence and vibrancy. The three latest silhouettes in the Una collection are:
1. Una Manga
Features a strap that wraps around the heel and connects to the front. The sole is colorful, with the Havaianas logo on the outer ring of the sandal.
2. Una Pitanga
Available in two bright colors, this sandal is perfect for those with a minimalist style. It features three strap loops: one around the big toe, one at the instep (middle of the sandal), and one around the heel. The sandal resembles beautiful jewelry, adding a sweet touch to the feet.
3. Una Açaí
Taking inspiration from the timeless flip-flop silhouette, this model is given a modern and chic twist by Havaianas: featuring two thick cylindrical straps at the back of the heel and around the big toe.
The Una collection is now officially available at selected Havaianas Indonesia offline stores and online at www.havaianas.co.id.
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About Havaianas
Havaianas is a Brazilian flip-flop brand that has been around since 1962. The brand revolutionized the concept of footwear in the mid-1990s by transforming flip-flops into a highly sought-after fashion item. Since its launch, more than 5 billion pairs of Havaianas have been sold worldwide. Havaianas is not just a beach sandal brand, but has become a lifestyle—in Brazil, 94% of the population owns at least one pair of Havaianas sandals at home. Known for the quality of its products, this global leader in the flip-flop category is worn by people of all ages, genders, and social backgrounds. Each year, Havaianas sells over 230 million pairs of sandals worldwide.
About Alpargatas
As a pioneer in the Latin American footwear industry, Alpargatas owns several well-known brands such as Havaianas, Dupé, and Osklen in Brazil. Alpargatas offers innovative products with advanced technology and cutting-edge design, and is trusted to manage renowned brands, which plays a key role in maintaining relationships with consumers. With net revenue reaching R$1 billion in 2018, Alpargatas operates factories in Brazil and Argentina, manages 817 stores worldwide, and exports its products to 116 countries.
About Kanmo Group
Kanmo Group, an ISO-27001 certified organization, was established in 2005. As a trusted partner of leading global retail brands, the company holds a leadership position across several market segments in Indonesia. Operating across retail, wholesale, online, and travel retail channels, Kanmo Group has positioned itself as an omnichannel operator serving tens of thousands of customers throughout Indonesia. The company manages over 350 standalone stores across 16 cities, multiple brand websites, and a wholesale distribution network spanning 60 cities in Indonesia. Its products are available at over 1,000 points of sale through standalone stores, traditional baby shops, department stores, and pharmacies. Kanmo Group’s vision is to “inspire and enrich life’s journeys” for Indonesian consumers. Visit www.kanmogroup.com to learn more.
Media Contact:
Clarines Sadira
Associate Manager PR
Kanmo Group
clarines.sadira@kanmogroup.com
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