Jakarta, October 30, 2024 – Yesterday, the iconic Brazilian flip-flop brand Havaianas and Bangkok-based fashion brand GENTLEWOMAN announced the launch of their latest limited-edition flip-flop collaboration. This collaboration combines the attitude of each brand, uniting the bright and cheerful vibe of GENTLEWOMAN with Havaianas’ spirit of freedom inspired by Brazil.

Launched in several Asian countries, including Indonesia, this collaboration introduces two sandal models featuring the iconic Havaianas Flash Urban silhouette with a striking Havaianas logo. All models in this collection are embedded with a GENTLEWOMAN logo pin on the strap, adding a signature touch. The collection is available in two stylish color options: pink and off white, with the bold GENTLEWOMAN logo displayed on the sole, enhancing the bold and stylish vibe.

Designed for a relaxed and free-spirited summer, these flip-flops offer an effortless summer look wherever you go, whether it’s a social detox at the beach or grabbing coffee with friends. This collection perfectly combines chic and casual styles.

“This collaboration embodies the essence of both brands, which prioritizes freedom and self-achievement. Havaianas is not just a flip-flop brand; it represents a lifestyle of freedom and limitless self-expression. This philosophy aligns perfectly with the fashion world and this collection, and we hope consumers can radiate their beauty and confidence in various activities, from exploring the city wearing our iconic sandals paired with a beautiful dress to enjoying relaxed moments at the beach,” said Kristy Chiu, Brand Director, International Distribution Markets, Havaianas APAC - Alpargatas.

To celebrate the launch of this collection in Indonesia, Havaianas held an event at DoubleTree by Hilton in Jakarta, featuring actresses and public figures, including Nia Ramadhani and Amanda Rawles. The event also showcased a trunk show that paired this limited-edition collection with chic, stylish, and bold looks, providing unique styling inspiration for the fashion community.

“The collaboration with Havaianas offers promising opportunity, considering the brand’s global recognition and its appeal to diverse audiences. Through this partnership, GENTLEWOMAN aims to expand brand exposure and reach a wider target demographic. Additionally, this collaboration serves as a platform to build a sense of community among our audiences, encouraging interaction and shared growth,” said Raya Wannapinyo, Co-Founder of GENTLEWOMAN.

The Havaianas x GENTLEWOMAN collection is available at selected Havaianas stores in Indonesia and online at www.havaianas.co.id. This collaboration comes with an exclusive enamel pin and tote bag, priced at Rp749,000 per set.

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About Havaianas

Havaianas is a Brazilian flip-flop brand that has been around since 1962. The brand revolutionized the concept of footwear in the mid-1990s by transforming flip-flops into a highly sought-after fashion item. Since its launch, more than 5 billion pairs of Havaianas have been sold worldwide. Havaianas is not just a beach sandal brand, but has become a lifestyle—in Brazil, 94% of the population owns at least one pair of Havaianas sandals at home. Known for the quality of its products, this global leader in the flip-flop category is worn by people of all ages, genders, and social backgrounds. Each year, Havaianas sells over 230 million pairs of sandals worldwide.

About Alpargatas

As a pioneer in the Latin American footwear industry, Alpargatas owns several well-known brands such as Havaianas, Dupé, and Osklen in Brazil. Alpargatas offers innovative products with advanced technology and cutting-edge design, and is trusted to manage renowned brands, which plays a key role in maintaining relationships with consumers. With net revenue reaching R$1 billion in 2018, Alpargatas operates factories in Brazil and Argentina, manages 817 stores worldwide, and exports its products to 116 countries.

About Kanmo Group

Kanmo Group, an ISO-27001 certified organization, was established in 2005. As a trusted partner of leading global retail brands, the company holds a leadership position across several market segments in Indonesia. Operating across retail, wholesale, online, and travel retail channels, Kanmo Group has positioned itself as an omnichannel operator serving tens of thousands of customers throughout Indonesia. The company manages over 350 standalone stores across 16 cities, multiple brand websites, and a wholesale distribution network spanning 60 cities in Indonesia. Its products are available at over 1,000 points of sale through standalone stores, traditional baby shops, department stores, and pharmacies. Kanmo Group’s vision is to “inspire and enrich life’s journeys” for Indonesian consumers. Visit www.kanmogroup.com to learn more.

Media Contact:

Clarines Sadira
Associate Manager PR
Kanmo Group
clarines.sadira@kanmogroup.com