Jakarta, March 17, 2025 — To encourage Indonesians to take a moment and celebrate meaningful small wins during the holy month of Ramadan, Havaianas recently launched a Ramadan campaign titled #RayakanSejenak. As part of this campaign, Havaianas hosted an iftar gathering in collaboration with Yayasan Luna Maya Nawasena and Luna’s Friend (LUF) Community. The event aimed to celebrate every single moment while sharing joy with those in need. Through this campaign, Havaianas also provided donations to support alternative street schools, helping improve access to education for children under the Indonesia Hijau foundation.

Lee Walker, Vice President Footwear & Active at Kanmo Group, said, “At Havaianas, we believe that every step, no matter how small, is worth celebrating, especially during the meaningful month of Ramadan. Through this iftar gathering, we want to encourage people to pause and appreciate the little moments that bring happiness, while also sharing with those in need. We are proud to contribute donations to support the communities and children under Indonesia Hijau, to support their access to education. The spirit of Ramadan is about sharing and caring for others, and we hope this initiative can create a positive impact for those who need it most.”

In addition to sharing through donations, the event also featured a unique pre-iftar activity, where children from Indonesia Hijau participated in a sandal painting activity using Havaianas flip-flops as their canvas. The session was led by Hikari, an artist from Tab Space, who also collaborated on the illustrations used in the #RayakanSejenak campaign. Tab Space is an artist studio based in Bandung that supports artists with disabilities.

Luna Maya, Brand Ambassador of Havaianas Indonesia, said “I’m truly happy to be part of this initiative with Havaianas for #RayakanSejenak. Ramadan is the perfect time to share and create a positive impact for those in need. Through this donation, we hope to help improve access to education for children, because every child deserves the opportunity to learn and build a better future. Hopefully, this small step can inspire more people to share happiness and support one another, especially during this holy month.”

Through this iftar gathering with Yayasan Luna Maya Nawasena and the LUF Community, Havaianas hopes to continue inspiring people to find joy in simple moments and celebrate every small step on their journey, especially during Ramadan. Through various initiatives under #RayakanSejenak, Havaianas aims to share the spirit of togetherness and compassion, and encourage more people to appreciate small achievements that hold meaningful value in daily life.

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About Havaianas

Havaianas is a Brazilian flip-flop brand that has been around since 1962. The brand revolutionized the concept of footwear in the mid-1990s by transforming flip-flops into a highly sought-after fashion item. Since its launch, more than 5 billion pairs of Havaianas have been sold worldwide. Havaianas is not just a beach sandal brand, but has become a lifestyle—in Brazil, 94% of the population owns at least one pair of Havaianas sandals at home. Known for the quality of its products, this global leader in the flip-flop category is worn by people of all ages, genders, and social backgrounds. Each year, Havaianas sells over 230 million pairs of sandals worldwide.

About Alpargatas

As a pioneer in the Latin American footwear industry, Alpargatas owns several well-known brands such as Havaianas, Dupé, and Osklen in Brazil. Alpargatas offers innovative products with advanced technology and cutting-edge design, and is trusted to manage renowned brands, which plays a key role in maintaining relationships with consumers. With net revenue reaching R$1 billion in 2018, Alpargatas operates factories in Brazil and Argentina, manages 817 stores worldwide, and exports its products to 116 countries.

About Kanmo Group

Kanmo Group, an ISO-27001 certified organization, was established in 2005. As a trusted partner of leading global retail brands, the company holds a leadership position across several market segments in Indonesia. Operating across retail, wholesale, online, and travel retail channels, Kanmo Group has positioned itself as an omnichannel operator serving tens of thousands of customers throughout Indonesia. The company manages over 350 standalone stores across 16 cities, multiple brand websites, and a wholesale distribution network spanning 60 cities in Indonesia. Its products are available at over 1,000 points of sale through standalone stores, traditional baby shops, department stores, and pharmacies. Kanmo Group’s vision is to “inspire and enrich life’s journeys” for Indonesian consumers. Visit www.kanmogroup.com to learn more.

Media Contact:
Karisa Hermawan
Associate Manager PR
Kanmo Group
karisa.hermawan@kanmogroup.com